Growth through expansion Frameless Hardware Company, the parent of Morse Architectural, is actively expanding its distribution footprint with a new 80,000 square foot facility in Lake Zurich, Illinois, scheduled to open in January 2027. This signals ongoing capacity growth and increased service reach, presenting cross-selling opportunities for glazing hardware, architectural hardware systems, and related building materials across a broader Midwest market.

Industry accolades FHC has recently earned multiple industry recognitions including Glazing Manufacturer and Supplier of the Year 2026 and two Glass Magazine Awards, along with EY Entrepreneur Of The Year recognition for its leadership. This boosts credibility, supports prospecting with third-party validation, and can improve win rates in competitive bids.

Leadership visibility Chris Hanstad, President and CEO, has been highlighted as EY US Entrepreneur Of The Year and the company is front and center in industry events and conferences. Leverage executive branding in outreach and tailor strategic discussions around innovation, growth strategy, and leadership in the glazing and architectural hardware space.

Technology enablement Morse Architectural and FHC utilize a modern tech stack including AWS, Salesforce, Magento, and Elasticsearch, enabling enhanced e-commerce, CRM, and data analytics. This enables targeted account-based marketing, personalized product recommendations, and streamlined procurement conversations with glazing contractors, fabricators, and design firms.

Service scope The company serves commercial and residential glazing, ornamental metal fabricators, and architectural design communities with full project support and consultation. This indicates opportunities to upsell integrated hardware solutions, consulting services, and value-added logistics to designers, fabricators, and glazing contractors during project lifecycles.