Insights

Premium spice niche Target retailers and foodservice buyers emphasizing high-quality, clearly bottled spices and a niche premium positioning to compete with mass-market options.

Mid market scale With 11-50 employees and $1M-$10M revenue, pursue channel partnerships that cater to mid-sized specialty stores, regional grocers, and independent restaurants seeking reliable spice sourcing.

Legacy branding Leverage story of Morton Gothelf and 1986 inception to build authenticity-led campaigns aimed at customers who value tradition, provenance, and consistent ingredient quality.

Tech enabled checkout Promote seamless e-commerce and checkout features (Apple Pay, cart functionality, optimization tools) to retailers and DTC buyers prioritizing convenience and secure payments.

Growth potential Position as scalable supplier for growth-focused partners by highlighting expansion opportunities, cross-sell of complementary spices, and potential private-label opportunities for specialty retailers.

Similar companies to Morton & Bassett Spices

Morton & Bassett Spices Tech Stack

Morton & Bassett Spices uses 8 technology products and services including Microsoft Advertising, Visual Website Optimizer, iCIMS, and more. Explore Morton & Bassett Spices's tech stack below.

Morton & Bassett Spices's Email Address Formats

Morton & Bassett Spices uses at least 1 format(s):
Morton & Bassett Spices Email FormatsExamplePercentage
FLast@mortonbassett.comJDoe@mortonbassett.com
79%
Last@mortonbassett.comDoe@mortonbassett.com
14%
First@mortonbassett.comJohn@mortonbassett.com
7%

Frequently Asked Questions

What is Morton & Bassett Spices's official website and social media links?

Minus sign iconPlus sign icon
Morton & Bassett Spices's official website is mortonbassett.com and has social profiles on LinkedIn.

How much revenue does Morton & Bassett Spices generate?

Minus sign iconPlus sign icon
As of August 2026, Morton & Bassett Spices's annual revenue is estimated to be $1M - $10M.

What is Morton & Bassett Spices's SIC code NAICS code?

Minus sign iconPlus sign icon
Morton & Bassett Spices's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 722 - Food Services and Drinking Places.

How many employees does Morton & Bassett Spices have currently?

Minus sign iconPlus sign icon
As of August 2026, Morton & Bassett Spices has approximately 24 employees across 1 continents, including North America. Key team members include Manufacturing Manager: J. L.Marketing Manager: C. A.Graphic Designer And Product Packaging Design Assistant: V. M.. Explore Morton & Bassett Spices's employee directory with LeadIQ.

What industry does Morton & Bassett Spices belong to?

Minus sign iconPlus sign icon
Morton & Bassett Spices operates in the Food and Beverage Services industry.

What technology does Morton & Bassett Spices use?

Minus sign iconPlus sign icon
Morton & Bassett Spices's tech stack includes Microsoft AdvertisingVisual Website OptimizeriCIMSOneTrustApple PayPayPalVenmoPiwik PRO Core.

What is Morton & Bassett Spices's email format?

Minus sign iconPlus sign icon
Morton & Bassett Spices's email format typically follows the pattern of FLast@mortonbassett.com. Find more Morton & Bassett Spices email formats with LeadIQ.
Morton & Bassett Spices logo

Morton & Bassett Spices

Food and Beverage ServicesCalifornia, United States11-50 Employees

Morton & Bassett Spices is a specialty spice producer and supplier based in Rohnert Park, California. Founder Morton Gothelf’s longtime love of cooking led him to seek ingredients that were hard to find in ordinary grocery or gourmet shops, with the aim of achieving distinctive flavor combinations. Since its launch in 1986, the company has prioritized sourcing high-quality spices and packaging them in clear containers that let customers see the product. 

Its products target individuals and culinary creators who value premium ingredients and seek options not typically available at mainstream retailers. Operating in the food and beverage services space, the company positions itself as a niche provider focused on quality and straightforward presentation. The business has grown over time as a loyal customer base has supported its development.

Section iconCompany Overview

SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
722 - Food Services and Drinking Places
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Morton & Bassett Spices's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Morton & Bassett Spices's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.