Growth potential Mid-size event services company with 51-200 employees and revenue in the 10M-25M range presents opportunities for upsell in full-service offerings such as design, rentals, and lighting, leveraging their existing one-stop-shop positioning to cross-sell premium packages to current clients.

Two market focus Active presence in Richmond, VA and Charleston, SC suggests potential for regional expansion or partnerships in neighboring markets with similar demand for corporate events, weddings, and themed celebrations.

Tech-enabled Utilizes a modern tech stack including WordPress, Google Workspace, Google Cloud, and a POS system (Toast), which can be leveraged for streamlined client onboarding, proposal automation, and data-driven marketing campaigns to drive higher conversion rates.

Upsell opportunities As a full-service provider offering catering, design, rentals, and lighting, there are clear pathways to lock-in multi-service contracts for events, increasing average order value and improving client retention through bundled offerings.

Competitive positioning Competitive set includes mixed-sized caterers with strong regional footprints; Mosaic can differentiate by emphasizing 20+ years of experience, bespoke event design, and a flexible, creative team to win at higher-value corporate and destination-style events.