Growth and Scale Moshiri Orthodontics operates with 11-50 employees and generates revenue in the $1M-$10M range, indicating a mid-sized private practice with growth potential and opportunities for expanding patient volume, service lines, and regional marketing partnerships.

Specialty Expansion The practice offers advanced treatments beyond traditional braces, including TMJ management and Surgical Orthodontics, plus Invisalign, suggesting cross-sell opportunities with dental labs, imaging providers, and referral networks to broaden case mix and attract patients seeking complex care.

Market Position With over 25 years in the St. Louis market and a leadership stance in dentofacial orthopedics, there is potential to capitalize on brand trust for local B2B outreach, partnerships with schools or clinics, and targeted campaigns to capture orthodontic newcomers.

Digital and Analytics Existing tech stack includes TrackJS, Facebook Pixel, HubSpot, and modern UI tooling, presenting opportunities to upsell analytics, conversion optimization, patient journey mapping, and enhanced marketing automation for lead capture and re-engagement.

Competitive Landscape Similar firms vary in size and revenue, signaling room to differentiate via bundled services, financing options, or technology-driven patient experiences; sales opportunities include practice management software, patient financing partners, and digital marketing services tailored to mid-sized orthodontics.