Engagement Opportunity Motion Connected specializes in employee engagement through a custom app that centralizes benefits, education, wellbeing resources, and company updates. Sales should position this as a cross-departmental tool that can replace multiple siloed channels, driving higher participation and reducing communication fragmentation.

Wellbeing Focus With whole-health wellbeing offerings and programs like Nutrition Challenges and Step Challenge Calendars, there is a clear opportunity to upsell expanded wellness modules to mid-market clients seeking to improve employee health, reduce healthcare costs, and boost retention.

Education & Utilization The platform emphasizes benefit education and smarter benefit consumption, suggesting potential to partner with benefits brokers and HR teams to implement cost-savvy resources, improve benefits utilization, and demonstrate measurable ROI to leadership.

Growth & Partnerships Existing customer partnerships dating back to 2013-2014 indicate a stable sales motion with brokers and consultants. Target similar mid-market organizations in regulated or diverse industries that value scalable wellness and benefits solutions with partner-driven pricing.

Tech & Analytics The tech stack includes WordPress, analytics tools, and enterprise web technologies, signaling a capability to integrate with existing HRIS and analytics ecosystems. Position as a data-informed platform that tracks engagement, wellness impact, and benefits usage for ROI storytelling.