Insights

Strategic Partnerships Motivity’s recent collaborations and partnerships with Flychain, Frontera Health, Incompass Human Services, and a broader attendance at autism service provider events indicate a strong channel for joint solutions and potential co-selling opportunities. Opportunity: position Motivity as a platform that can integrate with healthcare financial infrastructure and expand reach through partner networks.

Acquisition Momentum The May 2026 acquisition of Calmanac plus ongoing integration efforts suggest Motivity is expanding capabilities and market footprint. Opportunity: pitch upsell of enhanced analytics, reporting, and data integration features to current clients and target accounts seeking comprehensive ABA practice management.

Financial Collaboration Integrated with Flychain’s healthcare-specific financial systems signals a focus on improving margins and financial performance for ABA providers. Opportunity: pursue conversations around billing efficiency, revenue cycle management, and financial analytics as value-adds for existing clients and prospects facing reimbursement challenges.

Global Reach Trusted by over 650 organizations worldwide with a scalable all-in-one platform, Motivity demonstrates broad adoption and capability to support diverse ABA practices. Opportunity: target multicenter providers, solo clinics seeking scalable solutions, and international prospects where unified data and workflows reduce fragmentation.

Growth Funding A $27M investment from Five Elms Capital underscores growth, product innovation, and team expansion. Opportunity: leverage the growth narrative to engage high-potential leads about upcoming features, implementation support, and priority roadmaps that align with expanding practices seeking rapid deployment and continued optimization.

Motivity Tech Stack

Motivity uses 8 technology products and services including Hotjar, Microsoft Clarity, Kubernetes, and more. Explore Motivity's tech stack below.

Media & News

Motivity's Email Address Formats

Motivity uses at least 1 format(s):
Motivity Email FormatsExamplePercentage
First.Last@motivity.netJohn.Doe@motivity.net
95%
Last@motivity.netDoe@motivity.net
5%

Frequently Asked Questions

What is Motivity's official website and social media links?

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Motivity's official website is motivity.net and has social profiles on LinkedInCrunchbase.

How much revenue does Motivity generate?

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As of August 2026, Motivity's annual revenue is estimated to be $25M - $50M.

What is Motivity's NAICS code?

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Motivity's NAICS code is 5112 - Software Publishers.

How many employees does Motivity have currently?

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As of August 2026, Motivity has approximately 75 employees across 5 continents, including North AmericaAfricaEurope. Key team members include Head Of Sales: A. R.Head Of Finance: V. R.Founder And Chief Executive Officer: P. C.. Explore Motivity's employee directory with LeadIQ.

What industry does Motivity belong to?

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Motivity operates in the Software Development industry.

What technology does Motivity use?

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Motivity's tech stack includes HotjarMicrosoft ClarityKubernetesWordPressGitLab CIGoogle CloudIntercomAtlassian Confluence.

What is Motivity's email format?

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Motivity's email format typically follows the pattern of First.Last@motivity.net. Find more Motivity email formats with LeadIQ.

How much funding has Motivity raised to date?

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As of August 2026, Motivity has raised $27M in funding. The last funding round occurred on Mar 12, 2025 for $27M.

When was Motivity founded?

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Motivity was founded in 2015.
Motivity logo

Motivity

Software DevelopmentWashington, United States51-200 Employees

Motivity provides an integrated software platform for ABA service providers, combining clinical data collection with practice management features to streamline day-to-day workflows. The system brings scheduling, billing, and reporting into a single solution designed for flexibility and compliance, enabling teams to focus on delivering care. The company is based in Seattle, Washington, and operates as a mid-sized software firm serving the applied behavior analysis sector worldwide. It counts more than 650 organizations as customers, reflecting its reach across ABA practices globally. In May 2026 Motivity announced the acquisition of Calmanac.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $27M

    Motivity has raised a total of $27M of funding over 1 rounds. Their latest funding round was raised on Mar 12, 2025 in the amount of $27Mas a series_unknown.

  • $25M - $50M

    Motivity's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $27M

    Motivity has raised a total of $27M of funding over 1 rounds. Their latest funding round was raised on Mar 12, 2025 in the amount of $27Mas a series_unknown.

  • $25M - $50M

    Motivity's revenue is estimated to be in the range of $25M - $50M

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