Unified social commerce Motom’s Anchor platform positions retailers to integrate social commerce within a single, omnichannel strategy, presenting a sales opportunity to cross-sell Anchor to brands seeking to reduce reliance on third-party platforms and boost creator-driven conversions.

High-growth market Social commerce is projected to reach over 17% of global ecommerce by 2027, indicating a large, accelerating market. Target retailers looking to capture growing social shopper demand and differentiate with first-party data and creator-led storefronts.

First-party data leverage Anchor’s capability to capture first-party customer data and integrate with affiliate networks creates a compelling value proposition for brands seeking better data ownership and attribution to optimize campaigns and ROI.

Creator-led expansion With features like creator-curated storefronts, onboarding, paid campaigns, and a recruitment platform, Motom can upsell to retailers aiming to scale creator collaborations and faster time-to-market for influencer-driven commerce.

Enterprise credibility Trusted by major retailers such as Sephora, Macy’s, Chewy, and Walmart, Motom has demonstrated practical impact at scale, offering a credible entry point for enterprise accounts seeking a proven social commerce solution.