Motor Bike Expo
Events ServicesVeneto, Italy11-50 Employees
Motor Bike Expo is a Verona-based trade fair focused on the motorcyclist and the use of motorcycles, encompassing components, accessories, clothing, itineraries and destinations. The event centers on the shared passion among enthusiasts and emphasizes the broader culture surrounding two-wheeled riding, extending beyond the core motorcycle market. It is recognized as the world’s largest event dedicated to custom motorcycles, attracting over 170,000 visitors, more than 700 exhibitors, and about 100,000 square meters of exhibition space. Attendees can view unique motorcycles from around the world and encounter new models from major manufacturers. Organized within the events services industry, Motor Bike Expo serves a mixed audience of enthusiasts and industry participants in Verona and the surrounding region, offering a platform where buyers, builders and brands converge. The operation is described as mid-sized in scope. A recent development involves a collaboration with the Motul Hot Bike Tour, under which the expo will sponsor the tour and award one invited builder an all-expenses-paid trip to Verona to attend the 2026 edition of the show.
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