Insights

EV Adoption Partnering Motor’s core mission to accelerate decarbonization of personal mobility and its collaboration with utilities, dealerships, and local electricians presents a clear opportunity to partner with utility providers, EV manufacturers, and charging infrastructure firms to expand reach and streamline the customer journey.

Expanded Customer Journey With experience supporting drivers from EV purchase to at-home charger installation and utility program enrollment, there is potential to sell bundled services to utilities and municipalities looking to grow EV adoption, demand-side management, and program enrollment rates.

Midmarket Growth Current team size (11-50 employees) and revenue range (1M-10M) indicate a scalable software solution suitable for mid-sized utilities or regional energy cooperatives seeking cost-effective EV engagement platforms and white-label offerings.

Tech Stack Leverage Utilize Motor’s existing tech integrations such as Fullstory, Google Docs/Sheets, and WordPress hosting to propose integrations or co-marketing with analytics, data capture, and content delivery partners to enhance customer insights and onboarding efficiency.

Competitive Positioning Recent market activity in adjacent sectors (public safety tech acquisitions) signals a high-velocity environment for expanding into safety and security-conscious drivers; positioning Motor as a facilitator for trusted, end-to-end EV experiences could unlock partnerships with insurers, fleet operators, and municipal fleets.

Similar companies to Motor

Motor Tech Stack

Motor uses 8 technology products and services including TikTok Pixel, Open Graph, Google Docs, and more. Explore Motor's tech stack below.

  • TikTok Pixel
    Analytics
  • Open Graph
    Content Management System
  • Google Docs
    Documentation Tools
  • Google Fonts API
    Font Scripts
  • Microsoft
    Miscellaneous
  • Google Sheets
    Office Suites
  • Vercel
    Platform As A Service
  • OpenResty
    Web Servers

Media & News

Motor's Email Address Formats

Motor uses at least 2 format(s):
Motor Email FormatsExamplePercentage
FLast@motor.comJDoe@motor.com
83%
First.Last@motor.comJohn.Doe@motor.com
12%
FirstLast@motor.comJohnDoe@motor.com
3%
First@motor.comJohn@motor.com
2%
First@trymotor.comJohn@trymotor.com
100%

Frequently Asked Questions

What is Motor's stock symbol?

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Motor is a publicly traded company; the company's stock symbol is MSI.

What is Motor's official website and social media links?

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Motor's official website is trymotor.com and has social profiles on LinkedInCrunchbase.

What is Motor's NAICS code?

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Motor's NAICS code is 5112 - Software Publishers.

How many employees does Motor have currently?

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As of July 2026, Motor has approximately 19 employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Director: L. D. L. T.Member Success Manager: A. N.Regional Sales Manager: J. B.. Explore Motor's employee directory with LeadIQ.

What industry does Motor belong to?

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Motor operates in the Software Development industry.

What technology does Motor use?

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Motor's tech stack includes TikTok PixelOpen GraphGoogle DocsGoogle Fonts APIMicrosoftGoogle SheetsVercelOpenResty.

What is Motor's email format?

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Motor's email format typically follows the pattern of FLast@motor.com. Find more Motor email formats with LeadIQ.

How much funding has Motor raised to date?

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As of July 2026, Motor has raised $7M in funding. for $7M.

When was Motor founded?

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Motor was founded in 2019.
Motor logo

Motor

Software DevelopmentVirginia, United States11-50 Employees

Motor is a software development company based in Arlington, Virginia, that aims to accelerate the decarbonization of personal mobility by simplifying the adoption of electric vehicles. It partners with utilities to help customers discover, switch to, and stay with electric cars, addressing the full arc of the EV journey. By coordinating utilities, dealerships, and local electricians, the company works to remove barriers and streamline the typically fragmented process of transitioning to electric transportation. Motor supports drivers through all phases of EV ownership, from purchasing an EV with confidence to installing a home charger and enrolling in utility programs. It has worked with hundreds of new EV drivers to align the ideal driver journey, reflecting hands-on experience across the consumer lifecycle. The organization operates as a small to mid-sized software provider.

Section iconCompany Overview

Stock Symbol
MSI
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $7M

    Motor has raised a total of $7M of funding over 1 rounds. in the amount of $7M.

  • $1M$10M

    Motor's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $7M

    Motor has raised a total of $7M of funding over 1 rounds. in the amount of $7M.

  • $1M$10M

    Motor's revenue is estimated to be in the range of $1M$10M

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