Insights

EV Adoption Opportunity Motor serves utilities and EV drivers, presenting a potential sales angle to utilities and EV ecosystem partners to expand programs, referrals, and bundled services for broader EV adoption.

Partnership Potential Current model already integrates utilities, dealerships, and local electricians; there is a clear opportunity to upsell expanded integration with OEMs, charging network operators, and home energy management platforms.

Targeted Market Fit With a lean team and revenue in the low-to-mid millions, Motor can benefit from scalable solutions for mid-market utilities and regional retailers looking to accelerate EV uptake and customer stickiness.

Technology Footprint Technology stack shows familiarity with digital marketing and developer-friendly tools; leverage data integration, analytics, and attribution capabilities to demonstrate ROI to potential utility and dealership partners.

Growth Signals Recent press mentions and a growing ecosystem around EV programs imply market momentum; position Motor as a trusted plugin for utility-led EV programs to capture a larger share of onboarding and installation opportunities.

Similar companies to Motor

Motor Tech Stack

Motor uses 8 technology products and services including TikTok Pixel, Cloudflare, Google Docs, and more. Explore Motor's tech stack below.

  • TikTok Pixel
    Analytics
  • Cloudflare
    Content Management System
  • Google Docs
    Documentation Tools
  • Google Fonts API
    Font Scripts
  • Microsoft
    Miscellaneous
  • Microsoft Office
    Office Suites
  • Vercel
    Platform As A Service
  • OpenResty
    Web Servers

Media & News

Motor's Email Address Formats

Motor uses at least 2 format(s):
Motor Email FormatsExamplePercentage
FLast@motor.comJDoe@motor.com
83%
First.Last@motor.comJohn.Doe@motor.com
12%
FirstLast@motor.comJohnDoe@motor.com
3%
First@motor.comJohn@motor.com
2%
First@trymotor.comJohn@trymotor.com
100%

Frequently Asked Questions

What is Motor's stock symbol?

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Motor is a publicly traded company; the company's stock symbol is MSI.

What is Motor's official website and social media links?

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Motor's official website is trymotor.com and has social profiles on LinkedInCrunchbase.

How much revenue does Motor generate?

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As of August 2026, Motor's annual revenue is estimated to be $1M - $10M.

What is Motor's NAICS code?

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Motor's NAICS code is 5112 - Software Publishers.

How many employees does Motor have currently?

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As of August 2026, Motor has approximately 19 employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Presidente: B. C.Owner: J. M.Owner Operator: R. M.. Explore Motor's employee directory with LeadIQ.

What industry does Motor belong to?

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Motor operates in the Software Development industry.

What technology does Motor use?

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Motor's tech stack includes TikTok PixelCloudflareGoogle DocsGoogle Fonts APIMicrosoftMicrosoft OfficeVercelOpenResty.

What is Motor's email format?

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Motor's email format typically follows the pattern of FLast@motor.com. Find more Motor email formats with LeadIQ.

How much funding has Motor raised to date?

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As of August 2026, Motor has raised $7M in funding. The last funding round occurred on Feb 07, 2023 for $7M.

When was Motor founded?

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Motor was founded in 2019.
Motor logo

Motor

Software DevelopmentVirginia, United States11-50 Employees

Motor is a software development company based in Arlington, Virginia, that aims to accelerate the decarbonization of personal mobility by simplifying the adoption of electric vehicles. It partners with utilities to help customers discover, switch to, and stay with electric cars, addressing the full arc of the EV journey. By coordinating utilities, dealerships, and local electricians, the company works to remove barriers and streamline the typically fragmented process of transitioning to electric transportation. Motor supports drivers through all phases of EV ownership, from purchasing an EV with confidence to installing a home charger and enrolling in utility programs. It has worked with hundreds of new EV drivers to align the ideal driver journey, reflecting hands-on experience across the consumer lifecycle. The organization operates as a small to mid-sized software provider.

Section iconCompany Overview

Stock Symbol
MSI
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $7M

    Motor has raised a total of $7M of funding over 1 rounds. Their latest funding round was raised on Feb 07, 2023 in the amount of $7Mas a series_a.

  • $1M - $10M

    Motor's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $7M

    Motor has raised a total of $7M of funding over 1 rounds. Their latest funding round was raised on Feb 07, 2023 in the amount of $7Mas a series_a.

  • $1M - $10M

    Motor's revenue is estimated to be in the range of $1M - $10M

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