Dealership Footprint Harley-Davidson retailer located in Farmington Hills, MI with 11-50 employees, indicating a small- to mid-sized shop that can be targeted for regional promotions, local partnerships, and event collaborations.

Revenue potential Estimated annual revenue in the $10M–$25M range suggests a solid customer base and potential for expansion through upselling accessories, service packages, and rental programs.

Digital engagement Active tech stack including WordPress, Tealium, Microsoft Advertising, Clarity, and AWS indicates readiness for targeted digital campaigns, retargeting, and data-driven marketing to drive showroom and rental demand.

Product mix Offer includes new, used, and rental motorcycles which opens opportunities for cross-sell of gear, parts, service, financing, and extended warranties to current and prospective riders.

Growth channels Regional branding in Michigan with a scalable online presence positions Motor City Harley-Davidson to leverage partnerships with local riding clubs, events, and motorcycle tours to amplify sales and rentals.