Market Presence MotorCity Harley-Davidson is a local dealership situated in Farmington Hills, Michigan, serving both new and used motorcycle customers, which presents opportunities to expand within regional rider communities and online channels.

Digital Engagement The company leverages modern web technologies including SEO and cloud hosting, indicating an active online presence that can be further optimized to attract and convert motorcycle buyers searching for related services.

Product Variety Offering a range of motorcycles including rentals, presents a potential avenue to target different customer segments such as tourists, event participants, and local enthusiasts interested in test rides or long-term rentals.

Financial Scope With an annual revenue between 1 million and 10 million dollars, the dealership exhibits significant sales volume, suggesting opportunities for upselling accessories, maintenance services, and financing options to increase revenue per customer.

Technological Tools Utilizing platforms like SAP, AWS, and SEO tools, the company shows openness to digital solutions, providing an opportunity to introduce data-driven marketing campaigns or customer engagement strategies that could boost sales conversions.