Channel Focus Motovicity is a wholesale-only distributor serving performance shops, builders, and retailers across North America, presenting an opportunity to engage B2B accounts and shed light on cross-sell potential with top performance brands.

Leadership Stability Recent leadership appointments (CEO, VP of Purchasing, VP of Sales & Marketing) indicate strategic growth and emphasis on expanding purchasing efficiency and market reach, signaling readiness for new supplier partnerships and exclusive programs.

Technical Enablement Investments in information systems and digital tooling (CIO hire, use of New Relic, WordPress, Google Workspace) suggest receptiveness to enhanced ordering platforms, integration, and data-driven sales approaches for partner enablement.

Growth Potential Reported revenue range of 10–25 million with a mid-size workforce positions Motovicity as an attractive partner for premium product lines, co-marketing initiatives, and targeted dealer programs that scale with expansion.

Logistics Advantage Strong logistics and delivery capabilities are highlighted, creating opportunities to propose streamlined fulfillment, dropship options, and regional marketing support to drive faster turnover for partnered brands.