Mott50
Retail Apparel and FashionMinnesota, United States2-10 Employees
Mott50 is a Minneapolis-based retailer in the apparel and fashion sector that focuses on sun protection integrated with style. The company develops UPF50+ swimwear and related garments made to be mixed and matched, enabling customers to tailor coverage for different activities without sacrificing fashion. Its target customers are individuals seeking reliable sun protection as part of everyday wear and active use, addressing concerns about sun exposure and its aging effects through clothing choices. As part of its positioning, Mott50 emphasizes high-quality sun-protective fabrics and a versatile design approach that encourages layering and varying ensembles. The organization is small in scale, operating from the United States, and appears to aim at offering fashionable, protective solutions within the broader sun-protective apparel market. A recent development noted is the company’s ongoing focus on trends and fabric sourcing to maintain fashionable, protective swimwear offerings.