Technology Adoption The Mountain West Credit Union Association utilizes modern digital tools such as WordPress Super Cache, Google Tag Manager, and RxJS, indicating a readiness to adopt and invest in advanced digital solutions, making them a suitable target for innovative technological services.

Expansion and Partnerships Recent strategic partnerships with organizations like Synergy Credit Union Consulting and CULedger demonstrate their focus on enhancing member services through digital ID solutions and training, opening opportunities for providers in consulting, digital infrastructure, and innovative member engagement platforms.

Financial Capacity With annual revenues ranging from $10 million to $25 million, the association has substantial financial resources to invest in new programs, technology upgrades, and member-focused services, presenting potential for high-value sales propositions.

Industry Focus As a not-for-profit organization serving 154 credit unions across three states, they offer multiple entry points for sales of specialized financial products, advocacy solutions, and community engagement tools tailored to credit unions' cooperative models.

Market Engagement Their recent launch of initiatives like the podcast 'In The Movement' and digital banking conversions indicates active engagement with industry trends and member experience enhancement, facilitating opportunities for sales of content, communication, and digital transformation services.