Market leadership movemi AG is Switzerland’s largest fitness provider with a dense network of 130 locations and 230,000 members, presenting a broad cross-sell opportunity across fitness services, corporate wellness engagements, and member benefits programs.

Integrated brands Since 2022 movemi unified ACTIV FITNESS and Fitnesspark under one roof, creating a scalable platform for standardized tech, member experience, and enterprise partnerships that can be leveraged for national/ regional expansions and joint venture opportunities.

Tech stack leverage Utilizes modern tools like Adobe Experience Cloud, iCIMS, DocuSign, and Piwik PRO Core, indicating readiness for partnerships around digital marketing, CRM, online conversions, and data-driven member analytics and privacy-compliant workflows.

Growth potential Revenue range signals early-stage scale with room for vendor support in enterprise SaaS, membership growth initiatives, and loyalty programs, as well as back-office automation and member engagement platforms across 130 locations.

Strategic partnerships Largest network in Switzerland with 501-1000 employees and nationwide presence offers compelling collaboration opportunities in corporate wellness contracts, facility tech integration, and regional gym operations optimization for improved retention and utilization.