Market Reach Movi Spa serves over 600 hospitals and 1500 retail customers across Italy with a nationwide network of more than 100 agents, presenting a wide arena for upsell opportunities in anesthesia, critical care, diabetology, endoscopy, and robotic surgery.

Product Diversification With activities spanning anesthesia, critical care, diabetes management, endoscopy, robotic surgery, infusion systems, and elderly/disability aids, there are multiple cross-sell paths for equipment refresh cycles, consumables, and service contracts across hospital departments.

Trusted Relationships A long-standing history since 1912 and a reputation as a structured, specialist distributor position Movi Spa well for expanding partnerships with new manufacturers and expanding current brand representations to capture more hospital procurement opportunities.

Data & Tech Existing tech stack (Power BI, SAP Business One) enables data-driven targeting, portfolio optimization, and streamlined quote-to-cash workflows to identify high-value accounts and tailor offerings to department-level needs.

Service Advantage Strong nationwide technical support and outsourced medical device manufacturing for home care create opportunities to sell service agreements, maintenance bundles, remote monitoring solutions, and extended warranty packages to health systems prioritizing uptime and patient care continuity.