Enterprise potential Target large healthcare and education-oriented clients listed as current customers or potential fits (Genentech, Teva, GlaxoSmithKline, Johnson & Johnson, Pfizer, Zurich North America, Abbott, Penn State University, Villanova, University of Pennsylvania) to expand enterprise engagement and expand OnTrack adoption across teams and regions.

Team resilience solution Position OnTrack as a scalable resilience and high performance program for teams, leveraging the six proven techniques and the eJournal app to embed a culture of sustained performance, appealing to HR and L&D leaders seeking measurable well-being and productivity gains.

Lifecycle engagement Emphasize the end-to-end rollout model including webinars, daily reinforcement text content, Leader’s Guide, and Best Practice webinars to drive long-term adoption; upsell to ongoing coaching or renewal licenses for continued usage and culture embedding.

Mid-market focus With a small team and $1M–$10M revenue, pursue mid-market and regional corporate accounts that need scalable, low-friction rollout processes, offering a repeatable program with clear ROI tied to performance and retention metrics.

Tech-enabled learning Highlight technology-enabled delivery through the OnTrack eJournal app, daily content, and administrative tooling, while aligning with clients’ existing tech ecosystems (web, LMS, mobile) to position as a modern, easily integrated learning and wellbeing solution.