MSA - Museum Store Association Email Format

Museums, Historical Sites, and ZoosColorado, United States11-50 Employees

MSA - Museum Store Association is a nonprofit trade association serving professionals who operate non-profit retail shops at museums, historical sites, and zoos. It provides opportunities for store operators to connect with peers, access ongoing professional education, and link store buyers with merchandise vendors. Based in Greenwood Village, Colorado, the organization supports a network of nonprofit cultural retailers.

In the museum retail sector, MSA positions itself as a facilitator of collaboration and information sharing among member institutions. Its flagship event is the annual Conference and Trade Show known as MSA Forward, which gathers museum and nonprofit retail professionals. Reports from 2026 indicate the conference was held in Philadelphia.

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