Growth potential Mid-sized entertainment agency with revenue in the 1M-10M range and tattoos a scalable client base; opportunity to upsell multi-channel talent representation and integrated marketing services to expand underexisting roaster and attract mid-market brands.

Talent leadership Recent hire of Brooklyn Lavin as below-the-line director and co-director of creatives division signals a focus on creative production capabilities; leverage this to pitch premium production, casting, and BTL campaigns to clients seeking end-to-end entertainment solutions.

Tech enabled Tech stack includes WordPress, Shopify/WooCommerce, Hotjar, Microsoft 365, WP Engine and Adobe Creative Suite; propose digital commerce, content licensing, and streamlined client portals to enhance efficiency and cross-sell services to existing clients.

Regional focus Headquartered in Chicago with a national agency footprint implied; target regional brands and local production opportunities while offering nationwide talent and logistics capabilities to expand market share in entertainment and advertising sectors.

Competitive landscape Revenue and employee benchmarks place MSA among mid-sized agencies; identify partner or flex-model opportunities with similar firms or talent groups to win joint pitches, access larger projects, and accelerate growth through strategic alliances.