Growing Fleet Expansion MSC Cruises is set to launch three new vessels in 2025, 2026, and 2027, indicating continuous fleet expansion. This presents a sales opportunity to leverage the excitement surrounding new ship launches and offer unique experiences to potential customers.
Diverse Market Presence Operating in over 100 countries and welcoming guests from more than 180 nationalities, MSC Cruises has a broad market reach. Sales teams can capitalize on this diverse market presence to tailor marketing strategies towards specific regions and demographics, potentially increasing sales.
Focus on Sustainability With a commitment to achieving net zero greenhouse gas emissions by 2050, MSC Cruises' sustainability efforts can be a compelling sales point. Highlighting eco-friendly operations and initiatives can attract environmentally conscious travelers, presenting a niche sales opportunity in the travel industry.
Innovative Offerings Introducing unique attractions like the 'Cliffhanger,' the first over-water swing ride at sea, showcases MSC Cruises' innovation in providing exceptional experiences. Sales representatives can leverage these innovative offerings to differentiate the company from competitors and attract customers seeking novel cruise experiences.
Recognized Quality and Safety Receiving prestigious awards like the '12 golden pearls' for quality, health, safety, and environmental impact, enhances MSC Cruises' reputation. Sales professionals can use these accolades to build trust with customers, emphasizing the company's commitment to excellence and setting it apart in the competitive cruise market.