Market Leader in Ignition Systems MSD Performance is a recognized industry leader in performance ignition systems for both street and racing applications. Leveraging this reputation, there are opportunities to upsell complementary products and services to existing customers and attract new customers looking for high-quality ignition solutions.

Expansion into Vehicle Integration Systems With a focus on vehicle integration systems for street and racing use, MSD Performance has diversified its product offering. This expansion presents a sales opportunity to cross-sell Electronic Fuel Injection Systems and Vehicle Management Systems to existing customers who seek comprehensive performance solutions.

Acquisition by Holley Performance Products Following the acquisition by Holley Performance Products, MSD Performance now benefits from synergies and an extended distribution network. Sales teams can leverage this new partnership to explore collaborative selling opportunities, tap into Holley's customer base, and potentially expand market reach.

Revenue Range and Growth Potential With an estimated revenue in the range of $10M - 50M, MSD Performance demonstrates a solid financial standing. Sales professionals can capitalize on this financial stability to negotiate larger contracts, offer custom solutions, and tailor pricing strategies to target markets that value quality and reliability.

Competitive Positioning and Differentiation By benchmarking against similar companies like K&N Engineering and COMP Cams, MSD Performance can identify its unique selling points and competitive advantages. Understanding and highlighting these distinctions in sales pitches can help win over customers seeking innovative and reliable performance solutions.