Insights

Investment Focus MSouth Equity Partners specializes in partnering with management teams of lower middle market companies across diverse industries such as business services, healthcare, niche manufacturing, media, telecommunications, and specialty distribution, indicating opportunities to offer scalable solutions tailored for these sectors.

Growth Strategy The firm’s emphasis on increasing operating cash flow through growth initiatives and active ownership suggests a demand for services that enhance operational efficiency, digital transformation, and strategic expansion at portfolio companies.

Geographic Leadership Based in Atlanta and Nashville with a strong regional investment focus, MSouth presents potential for regionalized service offerings and local partnerships to support its operations and portfolio management efforts.

Financial Capacity Having raised a substantial $2.2 billion across four funds since 2007 and managing companies with revenues up to $50 million, MSouth is positioned as a key investor seeking growth capital, creating opportunities to connect with middle-market growth firms.

Recent Investment The recent acquisition of Fern Exposition Services demonstrates MSouth’s active interest in expanding its portfolio through strategic acquisitions, highlighting opportunities for B2B solutions, integration services, and technology upgrades to support such growth activities.

MSouth Equity Partners Tech Stack

MSouth Equity Partners uses 8 technology products and services including Google Hosted Libraries, Google Fonts API, Modernizr, and more. Explore MSouth Equity Partners's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • PWA
    Miscellaneous
  • Windows Server
    Operating Systems
  • Bootstrap
    UI Frameworks
  • Microsoft IIS
    Web Servers

MSouth Equity Partners's Email Address Formats

MSouth Equity Partners uses at least 1 format(s):
MSouth Equity Partners Email FormatsExamplePercentage
FLast@msouth.comJDoe@msouth.com
81%
Last@msouth.comDoe@msouth.com
11%
First.Last@msouth.comJohn.Doe@msouth.com
5%
LFirst@msouth.comDJohn@msouth.com
3%

Frequently Asked Questions

Where is MSouth Equity Partners's headquarters located?

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MSouth Equity Partners's main headquarters is located at 3050 Peachtree Road Northwest Suite 550 Atlanta, Georgia 30305 United States. The company has employees across 2 continents, including North AmericaEurope.

What is MSouth Equity Partners's phone number?

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You can contact MSouth Equity Partners's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is MSouth Equity Partners's official website and social media links?

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MSouth Equity Partners's official website is msouth.com and has social profiles on LinkedInCrunchbase.

How much revenue does MSouth Equity Partners generate?

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As of February 2026, MSouth Equity Partners's annual revenue is estimated to be $1B.

What is MSouth Equity Partners's NAICS code?

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MSouth Equity Partners's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does MSouth Equity Partners have currently?

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As of February 2026, MSouth Equity Partners has approximately 24 employees across 2 continents, including North AmericaEurope. Key team members include Cfo: W. M.Partner: D. C.Partner: B. B.. Explore MSouth Equity Partners's employee directory with LeadIQ.

What industry does MSouth Equity Partners belong to?

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MSouth Equity Partners operates in the Venture Capital and Private Equity Principals industry.

What technology does MSouth Equity Partners use?

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MSouth Equity Partners's tech stack includes Google Hosted LibrariesGoogle Fonts APIModernizrGoogle MapsPWAWindows ServerBootstrapMicrosoft IIS.

What is MSouth Equity Partners's email format?

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MSouth Equity Partners's email format typically follows the pattern of FLast@msouth.com. Find more MSouth Equity Partners email formats with LeadIQ.

When was MSouth Equity Partners founded?

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MSouth Equity Partners was founded in 2007.

MSouth Equity Partners

Venture Capital and Private Equity PrincipalsGeorgia, United States11-50 Employees

MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $150 million.  Based in Atlanta and Nashville, we strive to be the partner of choice for exceptional management teams in the South, with a consistent focus on management buyouts.  We are led by seven seasoned partners who average nearly 30 years of experience investing in, managing and advising companies across numerous industries with an emphasis in the following areas:  
 
- Business Services
- Healthcare
- Niche Manufacturing
- Media & Telecommunications
- Specialty Distribution

We invest with the objective of increasing operating cash flow through growth initiatives and active ownership.  A key element of our investment strategy is partnering with proven management teams to create value.  Founded in 2007, MSouth has raised $2.2 billion across four funds.  MSouth is the successor to Cravey, Green & Wahlen, which was founded in 1984.

Section iconCompany Overview

Headquarters
3050 Peachtree Road Northwest Suite 550 Atlanta, Georgia 30305 United States
Phone number
Website
msouth.com
NAICS Code
52391 - Miscellaneous Intermediation
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    MSouth Equity Partners's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    MSouth Equity Partners's revenue is estimated to be in the range of $25M$50M

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