MSUAAF Cedar Banks Email Format
Advertising ServicesMichigan, United States11-50 Employees
Cedar Banks is a student-driven program at Michigan State University that blends the roles of club, class, and operating agency. Participants conduct research, brainstorm ideas, create ad executions, develop media plans, and present campaigns for the National Student Advertising Competition. The program aims to replicate the full range of activities found in a major advertising firm, within an educational setting. Each year a corporate sponsor provides a case study outlining the company's history and current advertising situation, tasking the team with researching the product and competitors, identifying problems, and developing a fully integrated marketing campaign for the competition. Based in East Lansing, Michigan, the initiative functions within the advertising services sector and operates as a small, hands-on team focused on practical, real-world learning.