Expansion Upsell Capitalize on the recent hotel tower expansion and expanded casino floor to propose premium hospitality packages, event collaborations, and VIP experiences that cross-sell rooms, gaming, dining, and entertainment.

Loyalty & CRM Leverage their tech stack and recent leadership appointments to propose a scalable CRM and loyalty program integration, personalized promotions, and data-driven guest journeys to increase visitation and average spend.

Event Synergy Target Muckleshoot Events Center and the new rooftop features for sponsorships, exclusive tastings, car shows, and large-scale entertainment partnerships to drive traffic during shoulder seasons.

Digital Engagement Offer integrated guest communication and service automation (iPost collaboration or similar) to enhance pre-arrival engagement, on-site services, and post-visit feedback, boosting guest satisfaction and repeated visits.

Sustainability & Experience Propose sustainable hospitality initiatives and experiential dining concepts (Smoke & Cedar) that can be monetized through themed experiences, private events, and partnerships with local vendors, aligning with guest demand for premium, responsible experiences.