Event Attendance The Mull Days Celebration attracts a large local and regional audience with over 700 mule competitors and diverse activities like country concerts, arts shows, and Western barbecues, offering multiple engagement opportunities.

Marketing Reach The event's use of modern marketing tools such as Google Tag Manager and online ticketing suggests openness to digital advertising and promotional partnerships, presenting a chance for targeted marketing solutions.

Technology Engagement With a web presence on various modern platforms and mobile-friendly tech stack, there is potential to introduce event-related apps, ticketing enhancements, or interactive experiences to increase attendee engagement.

Local Market Focus Located in Bishop, California with a small team, the company has a primarily regional footprint, offering opportunities to develop localized sponsorships, merchandise, and community-based partnerships.

Growth Opportunities Given the event's annual recurrence and cultural appeal, there are prospects to expand into new event formats, merchandise sales, or digital content that could scale the celebration or attract broader audiences.