Market niche Target expansion into railroad, transportation, corporate, nursing home and insurance defense sectors where Mullican|Hart already specializes, leveraging their appellate and litigation strengths to cross-sell services to clients in related industries.

Growth potential With a revenue range of 25M-50M and a leaner firm size, there is room to upsell premium litigation services, alternative fee arrangements, and expanded appellate support to mid-market corporate clients seeking cost-efficient defense strategies.

Tech enablement Utilize their existing tech stack (Google Ads, DoubleClick, Squarespace, WordPress, Mailgun, Microsoft 365) to run targeted digital outreach, thought leadership campaigns, and client case studies that highlight defense strengths and appellate wins.

Key relationships Promote introductions to shareholders and senior litigators (Christopher Wolek, Michael Womack, Allison Lee) as senior subject-matter experts for consultative selling, white papers, and speaking engagements to build credibility with risk managers and in-house counsel.

Competitive positioning Position as a premier Southwest litigation and appellate firm with a focused practice in transportation and defense, differentiating from larger national firms by agility, specialized expertise, and cost-effective, personalized client service.