Niche Veterinary Target a small- to mid-sized veterinary services supplier with a focus on trace mineral supplementation for cattle. Emphasize opportunities to expand product adoption among cow/calf, beef/dairy, and stocker/feeder operations that rely on trace minerals for performance and health.

Farm/Rood Efficiency Position MULTIMIN 90 as a value-added injectable mineral solution that bypasses antagonists in feed and water, offering a reliable alternative to mineral licks and feed-based minerals for ranchers seeking consistent absorption and results.

Growth via Education Develop educational content and case studies demonstrating improvements in cattle health and productivity with MULTIMIN 90. Use targeted webinars and field reps to convert farmers and veterinarians who are evaluating trace mineral strategies.

Low Revenue, High Potential Although current revenue is modest, the market size includes large animal health players and farm supply distributors. Create channel partnerships with regional feed stores, veterinary distributors, and independent clinics to accelerate distribution.

Digital Outreach Leverage existing tech stack and online presence to run lead-generation campaigns focused on ranching operations, emphasizing quick adoption, veterinarian endorsement, and practical ROI metrics to drive inquiries from Fort Collins to broader western regions.