Public Sector Influence The Municipal Association of Victoria (MAV) is the peak advocacy body for 79 councils in Victoria, indicating a central role in policy, procurement, and collaborative programs. This presents opportunities to offer membership services, policy research, digital tooling for advocacy, and event sponsorship or partnership programs that target local government decision-makers.

Digital Transformation MAV uses a modern tech stack (AWS, SharePoint, Microsoft 365, HTTP/3) and has won awards for technology and digital innovation. Sales opportunities exist in cloud-based collaboration solutions, data analytics for council planning, cyber and information governance services, and premium digital engagement platforms for member councils.

Leadership & Capacity Recent leadership series launches and capacity-building initiatives suggest demand for professional development, executive coaching, and program design services. Potential offerings include leadership training programs, event platforms, and consultancy for scalable member engagement strategies.

Disinformation Research MAV partnered with ANU and GMF on a report about targeted disinformation against local representatives. This signals interest in risk intelligence, resilience training, and security-focused communications services that protect elected officials and council staff.

Awards & Innovation Recognition in the Good Design and National Awards for Technology and Digital Innovation demonstrates a commitment to innovative solutions and public-good projects. There is opportunity to present MAVlab and related initiatives for technology partnerships, pilot programs, and scalable digital tools across Victoria’s councils.