High-stakes litigation Target law firms with a strong track record in complex civil and criminal cases and a history of high-profile outcomes. Position Murphy, Falcon & Murphy as a partner for large corporate defendants and plaintiffs seeking aggressive, victorious representation in tough jurisdictions.

Corporate partnerships Leverage recent collaboration activity and partnerships in the industry (such as the CaseyGerry alignment) to identify potential referral networks and co-counsel opportunities. Propose expansion of joint defense, class action, or data breach-related litigation collaborations.

Financial scale With revenue in the reported range, target mid-market to large clients that require experienced trial teams capable of delivering multi-year, high-value settlements or verdicts. Highlight cost-effective pricing could be complemented by contingency-based or success-fee structures for large matters.

Industry footprint Position the firm as capable across multiple practice areas including medical malpractice, civil rights, personal injury, and criminal defense. Offer cross-practice collaborations for clients facing multi-jurisdictional issues, national data breaches, or regulatory investigations.

Technology enablement Utilize the firm’s tech stack and digital presence to streamline matter intake, case management, and client communications. Propose value-added services such as secure client portals, real-time updates, and data-driven case analytics to attract technology-forward corporations and public entities.