Acquisition Opportunity Murray Wise Associates was recently acquired by Peoples Company, signaling a shift to a larger national footprint. This presents a sales opportunity to align with Peoples Company’s expanded farmland network for cross-sell of land listings, auction services, and agribusiness advisory.

Expanded Reach Post-acquisition, the combined entity offers greater geographic coverage and resources. Target potential farmland owners and operators who may benefit from increased marketing channels, multi-parcel auction capabilities, and portfolio management across a broader market.

Auction Expertise With a track record of over $2.0 billion in land auctions and a specialized multi-parcel process, identify sellers seeking efficient, high-visibility auction options and capitalize on momentum in estate-sized and diversified land portfolios.

Integrated Services The firm provides acquisition, management, disposition, capital sourcing, and agribusiness transactions. Sales strategy can emphasize bundled services to landowners looking to optimize returns, reduce transaction friction, and access capital for growth.

Tech & Data Advantage Leverage the company’s technology stack (Google Cloud, Maps, Office 365, digital marketing tools) to propose data-driven marketing, targeted outreach to farm operators, and enhanced online auction and listing experiences as a value proposition to clients.