Diversity-driven ROI Muse Capital emphasizes conscious capitalism and diversity as a driver of returns, with 70% of its 60+ portfolio companies diverse-founded. This positions them as a strategic partner for funds or enterprises prioritizing inclusive leadership and diverse consumer insights.

Strategic partnerships The team highlights strong go-to-market and partnership execution capabilities, leveraging decades of relationships with Fortune 500s, major tech firms, investors, sports teams, and talent agencies. This creates opportunities for co-investments, strategic collaborations, and introductions to scalable distribution channels.

Sector focus Investment thesis centers on CARE, PLAY, and LIVE categories including women’s health, childcare, elderly care, gaming/metaverse, wellness, and sustainability. This aligns with potential sales targets in consumer tech, health tech, and wellness sectors seeking category-defining partnerships.

Recent momentum Recent activity includes launching The Optima Program for female sports performance and strategic funding into Ohai.ai to reduce family mental load. These signals indicate active, scalable programs and a readiness to engage with founders and accelerators on accelerative deals.

Founder network Led by women founders Assia Grazioli-Venier and Rachel Springate, Muse Capital maintains a global operator network and a portfolio with notable exits and growth stories. This vantage point is valuable for founders seeking mentorship, customer validation, and strategic exits.