Expansion Strategy The Museum of Ice Cream is actively expanding its geographical footprint with new locations opening soon in Miami, Boston, and a flagship in Las Vegas, presenting opportunities to offer tailored experiences, partnerships, and exclusive merchandise for these high-traffic venues.

Brand Collaborations Recent partnerships with sensory brands like International Flavors and Fragrances highlight the museum’s openness to multi-sensory marketing and product collaborations, opening avenues for co-branded experiences and edible product lines.

Experience Differentiation With its focus on imaginative, interactive environments that blend play and dining, there’s a clear opportunity to develop themed merchandise, digital extensions, and branded pop-up events that resonate with the museum’s unique entertainment approach.

Event & Venue Opportunities Participation in upcoming events like AREA15 and expansion into major markets suggests potential for exclusive event hosting, corporate team-building packages, and special seasonal campaigns that leverage the museum’s engaging environment.

Customer Engagement Tech The use of advanced tech tools such as HubSpot and WordPress indicates a data-driven approach to customer interaction, providing opportunities to upsell memberships, seasonal passes, or personalized experiences through targeted digital marketing.