Community Sponsorships The annual Art & Chalk Fest and ongoing exhibitions attract a regional audience, creating prime engagement opportunities for sponsors. Propose tiered sponsorship packages, co-branded activities during festival weekends, in-gallery activations, and cross-promotions with local businesses and tourism partners to raise visibility and attendance.

Venue Revenue The 32,000-square-foot facility with multiple galleries, a large atrium and event spaces can be marketed for private events, corporate functions, weddings, and filming. Develop flexible rental packages, partner with local hotels and event planners, and promote weekday or off-season rates to stabilize revenue and expand utilization.

Donor Engagement With Blackbaud and a growing donor network, MOWA can optimize fundraising through targeted exhibitions sponsorships, named spaces, and memberships. Build donor journeys aligned with exhibitions and education programs, foster corporate giving, and engage local foundations to support accessibility and capital projects.

Education Partnerships MOWA already runs educational programs and classrooms; there is potential to expand partnerships with school districts, afterschool programs, and youth organizations. Create bundled field trips, teacher professional development experiences, and student-focused art programs that tie Wisconsin art history to curriculum standards, offering scalable programs for schools statewide.

Digital Growth Having launched a new website and using analytics and SEO, MOWA can monetize digital channels through an online shop, digital memberships, virtual tours, and streamed events. Develop targeted campaigns to attract visitors from nearby metropolitan areas and grow the museum’s mailing list for ongoing engagement.