Multi-platform Presence Music Choice has a wide reach, connecting with 49 million households in North America through various platforms such as linear TV, mobile streaming, and video-on-demand services. This diverse audience base provides ample opportunities for targeted marketing and partnerships.
Tech Stack Compatibility With technologies such as Microsoft Power BI, Kubernetes, and AngularJS in their stack, Music Choice showcases a sophisticated tech environment. Companies offering complementary tech solutions or integration services could find potential sales opportunities in collaborating with Music Choice.
New App Launches The recent launch of standalone mobile and SmartTV apps by Music Choice presents an opportune moment for mobile app developers and SmartTV manufacturers to explore partnership opportunities. The apps offer curated music content, making them appealing for collaboration and cross-promotion strategies.
Genre Expansion Introducing a new Heavy Metal genre option indicates Music Choice's focus on diversifying content offerings. Businesses related to the music industry, especially those specializing in Heavy Metal music, can leverage this expansion by pitching collaborations, sponsored content, or exclusive promotions tailored to this genre.
Executive Changes The appointment of Andrew Mendelsohn as Manager, Rock Programming at Music Choice brings the opportunity for music consultants, event organizers, and rock music enthusiasts to engage with the company. Identifying synergies with the new personnel and proposing relevant projects or events could lead to fruitful partnerships.