Target Emerging Demographics Muskegon Country Club is actively working to attract younger members and families by adding new goods, products, and services. This focus presents opportunities to introduce relevant hospitality, entertainment, and recreational offerings tailored to younger audiences.

Event Expansion Potential The upcoming acquisition of a new liquor license will enable the club to host more weddings, receptions, banquets, and special events, creating avenues for selling event-related products and services such as catering, décor, and entertainment.

Community and Tourism Synergy With a prominent golf course designed by Donald Ross that hosts major tournaments, the club attracts significant regional attention. Partnering with local tourism and event organizers could enhance sales through local promotions and sponsorship opportunities.

Technology Adoption The club's utilization of digital platforms and online tools for marketing and operations suggests readiness for digital marketing campaigns, online bookings, and membership engagement initiatives that could be enhanced with targeted tech solutions.

Stability and Growth Having been in operation for over a century and recently acquired by RedWater Collection, the club shows stability with potential for growth in hospitality, recreational services, and ancillary sales, making it a promising prospect for vendors in these sectors.