Young Membership Engagement The club is actively working to attract a younger demographic and families by adding new products, services, and amenities, presenting opportunities to offer targeted marketing, promotional packages, and family-friendly event solutions.

Venue Expansion With the upcoming acquisition of a liquor license and the development of a new banquet facility overlooking Lake Muskegon, there is potential to promote event planning, catering, and hospitality services to increase revenue streams from weddings and corporate events.

Digital Presence Enhancement Utilizing a modern tech stack including cloud services and web development tools suggests openness to digital engagement and online marketing, creating avenues for promoting services, memberships, and special events through digital campaigns.

Community Rebuilding As the club aims to recover from recent challenging times and position itself for growth, there is an opportunity to provide community-focused offerings, memberships, and sponsorship collaborations to strengthen local engagement and loyalty.

Premium Event Opportunities The club's history of hosting significant tournaments and its scenic banquet facility present prospects for premium event management services, luxury package offerings, and partnerships with vendors targeting upscale clientele.