Digital Engagement Leverage the club's existing Facebook presence and Microsoft 365 environment to drive sponsorship opportunities and online registrations. Offer an integrated CRM and marketing automation solution that tracks inquiries, sponsorship pipelines, and campaigns, with unified reporting on engagement and ROI.
Platform Modernization The current tech stack (Ruby, PHP, Mustache, jQuery UI, Underscore.js) suggests room for modernization. Provide a modernization plan including a modern web framework, API-first backend, mobile-friendly registration, and scalable performance enhancements to support growth and sponsor analytics.
Security Focus Cloudflare Bot Management use indicates a concern for online security. Extend security posture with advanced WAF, bot mitigation, DDoS protection, SSL/TLS best practices, and monitoring to safeguard registrations, payments, and data.
Growth Partnerships Serving multiple communities and showing similarity to nearby leagues presents partnership opportunities. Propose co-branded events, cross-league tournaments, bundled sponsorships, and local business sponsorship programs to drive revenue and community engagement.
Data-Driven Ops With mid-market revenue and a sizeable team, there is appetite for analytics. Offer dashboards and BI insights for registration trends, attendance, sponsorship ROI, and payments, integrated with existing Microsoft 365 and CRM tools to inform decisions.