Insights

Scaleable reach Mustard Lane operates in over 70 markets across the US with a large roster of 5,000+ professionals, presenting a sales opportunity to offer national or multi-market event staffing campaigns and cross-market brand activation.

Full-service offering The company provides a comprehensive suite from brand ambassadors and promotional models to emcees and tour guides, enabling upsell of end-to-end event staffing and branded experiential programs for clients seeking one partner for multiple roles.

24/7 responsiveness Permanent availability and willingness to handle last-minute changes positions Mustard Lane to win clients with urgent staffing needs, suggesting opportunities in crisis-event management, last-minute deployments, and flexible SLA-based engagements.

Digital footprint Active online presence with Google Ads, WordPress, Shopify, Mailchimp and Meaux Space initiatives indicate potential for digital demand generation partnerships, affiliate programs, and content-driven lead generation strategies.

Financial scale Revenue range of 50M–100M and a sizable workforce imply capacity for larger, multi-year contracts and enterprise-style deals, as well as cross-selling through related services or premium staffing tiers.

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Mustard Lane Tech Stack

Mustard Lane uses 8 technology products and services including Google Ads, html5media, WordPress, and more. Explore Mustard Lane's tech stack below.

Mustard Lane's Email Address Formats

Mustard Lane uses at least 3 email formats:
Mustard Lane Email FormatsExamplePercentage
First@mustardlane.comJohn@mustardlane.com
91%
LF@mustardlane.comDJ@mustardlane.com
4%
LastFirst@mustardlane.comDoeJohn@mustardlane.com
5%

Frequently Asked Questions

What is Mustard Lane's phone number?

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You can contact Mustard Lane's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mustard Lane's official website and social media links?

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Mustard Lane's official website is mustardlane.com and has social profiles on LinkedIn.

How much revenue does Mustard Lane generate?

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As of August 2026, Mustard Lane's annual revenue is estimated to be $50M - $100M.

What is Mustard Lane's SIC code and NAICS code?

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Mustard Lane's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Mustard Lane have currently?

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As of August 2026, Mustard Lane has approximately 90 employees across 2 continents, including North America and Europe. Key team members include President And Lead Staffer: A. K., Special Events Manager: L. G. and Brand Ambassador: M. A. Explore Mustard Lane's employee directory with LeadIQ.

What industry does Mustard Lane belong to?

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Mustard Lane operates in the Events Services industry.

What technology does Mustard Lane use?

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Mustard Lane's tech stack includes Google Ads, html5media, WordPress, Shopify, Google Workspace, Mailchimp, Adobe Fonts and DigitalOcean Web Hosting.

What is Mustard Lane's email format?

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Mustard Lane's email format typically follows the pattern of First@mustardlane.com. Find more Mustard Lane email formats with LeadIQ.

When was Mustard Lane founded?

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Mustard Lane was founded in 2006.
Mustard Lane logo

Mustard Lane

Events ServicesNew York, United States51-200 Employees

Mustard Lane operates in the events services sector as a one-stop provider for promotional modeling and event staffing. Based in New York City, the company emphasizes a hands-on, highly responsive approach, supporting clients and staff through all stages and even last-minute changes. It draws from a diverse pool of professionals and can deploy talent across 70+ markets in the United States, maintaining a roster of more than 5,000 individuals.

Its offerings include brand ambassadors, promotional models, bartenders and caterers, costume characters, conference staff, street teams, emcees, actors, dancers, and tour guides. The firm highlights its role in increasing consumer engagement and brand awareness through live events. In 2021, Mustard Lane launched the Ann Reinking Scholarship Program, a concrete development noted in its recent activity.

Section iconCompany Overview

Phone number
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Mustard Lane's revenue is estimated to be in the range of $50M - $100M

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