Mixed-use allure MV Ventures operates Viking Lakes a 200+ acre mixed-use development anchored by the Minnesota Vikings World Headquarters and featuring office residential medical retail hotel and entertainment. This creates multiple cross selling opportunities across tenants residents and visitors including facility sponsorships event partnerships and tailored amenity activations.

Tenant ecosystem With tenants such as Twin Cities Orthopedics Performance Center TCO Stadium Omni Viking Lakes Hotel and various partners the property represents a dense network ideal for B2B services real estate adjacent offerings and targeted marketing partnerships to reach a captive audience within the campus and surrounding community.

Leasing momentum Phases I and II of the residential community are nearly fully leased with 484 units plus a clubhouse and retail set to open in summer 2024 signaling strong demand. This presents upsell cross-sell and renewal opportunities for residential services amenities lifestyle programs and value-added partnerships.

Growth platform The Garden Communities footprint operates over 60 000 apartment units across 30+ states and adds more than 2 500 units annually via acquisitions ground up development and construction indicating scale potential for third party construction services property management technology solutions and capital partnerships.

Digital and events Technology stack includes Asana Google Analytics React Mimecast and more suggesting readiness for digital tenant experiences data driven marketing and security services. The recurring Ice Festival activation and Winter SKOLstice events provide recurring sponsorship and experiential marketing opportunities for brands seeking local engagement.