Channel Partnerships Strategic collaborations with ZEISS and a growing Certified Integration Partner network create multi-channel routes to OEMs and system integrators, offering bundled HALCON, MERLIC, and Deep Learning Tool solutions for industries such as semiconductors, electronics, logistics, and manufacturing.

North America Growth Expansion in North America is under way with a dedicated business development role, signaling a focus on US and Canadian manufacturers and systems integrators; opportunities to upsell HALCON, MERLIC, and integration services through regional partners and end customers.

AI and Vision Leadership Positioning as an AI-enabled 3D and embedded vision leader, with ongoing product updates and AI capabilities to modernize surface inspection, robot guidance, and quality control across IIoT-enabled factories.

Product Upsell Comprehensive product portfolio enables cross-sell and upgrade opportunities within existing accounts: no-code MERLIC for rapid deployments, HALCON for OEM/Integrator workflows, and the Deep Learning Tool for data preparation and model deployment; supported by hardware-agnostic deployment on PC or Arm.

Vertical Focus Diverse target industries—semiconductors, electronics, battery production, agriculture and food, logistics—provide cross-vertical selling opportunities; emphasize specialized imaging capabilities (3D, infrared, hyperspectral, X-ray) and industry-specific templates to match customer needs.