What is My 1st Years's NAICS code?

My 1st Years's NAICS code is 44-45 (Retail Trade).

Insights

Premium Personalization My 1st Years specializes in personalized baby gifts, which suggests opportunities to upsell customized products or expand into new personalized categories to attract parents seeking unique keepsakes.

Celebrity and Royal Endorsements The brand’s popularity among celebrities and royalty indicates strong word-of-mouth potential; collaborations or exclusive collections could further boost brand visibility and drive premium sales.

Recent Academic Partnership Partnering with Dr. Bodo Winter to analyze popular baby names presents an opportunity to leverage unique data insights for targeted marketing campaigns, special edition products, or personalized marketing messaging.

Digital Marketing Stack Utilizing platforms like Bing Ads, Amazon Web Services, and Nosto suggests a robust digital marketing strategy; this foundation can be leveraged to scale targeted campaigns and introduce new online offerings or cross-promotions.

Market Growth Potential With annual revenue estimated between $1M and $10M and a focus on milestone products, there’s potential for sales growth by expanding into new geographical markets or broadening product lines to include related toddler and family accessories.

My 1st Years Tech Stack

My 1st Years uses 8 technology products and services including Microsoft Advertising, Adalyser, Copy.ai, and more. Explore My 1st Years's tech stack below.

Microsoft Advertising

Advertising

Adalyser

Advertising

Copy.ai

Content Marketing

Font Awesome

Font Scripts

Prototype

Javascript Frameworks

jQuery Migrate

Javascript Libraries

Stripe

Payment Processing

New Relic

Real User Monitoring

My 1st Years Email Formats	Example	Percentage
First.Last@my1styears.com	John.Doe@my1styears.com	49%
First@my1styears.com	John@my1styears.com	29%
Last@my1styears.com	Doe@my1styears.com	12%
FirstLast@my1styears.com	JohnDoe@my1styears.com	10%

My 1st Years Email Formats

Example

Percentage

First.Last@my1styears.com

John.Doe@my1styears.com

49%

First@my1styears.com

John@my1styears.com

29%

Last@my1styears.com

Doe@my1styears.com

12%

FirstLast@my1styears.com

JohnDoe@my1styears.com

10%

Frequently Asked Questions

Where is My 1st Years's headquarters located?

My 1st Years's main headquarters is located at Northampton, England United Kingdom. The company has employees across 5 continents, including EuropeAsiaAfrica.

What is My 1st Years's official website and social media links?

My 1st Years's official website is my1styears.com and has social profiles on LinkedIn Crunchbase.

What is My 1st Years's SIC code NAICS code?

My 1st Years's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 44-45 - Retail Trade.

How many employees does My 1st Years have currently?

As of June 2026, My 1st Years has approximately 122 employees across 5 continents, including EuropeAsiaAfrica. Key team members include Head Of People & Pa To Ceo: C. S.Head Of Technology: M. R.Head Of Retention: I. L. P.. Explore My 1st Years's employee directory with LeadIQ.

What industry does My 1st Years belong to?

My 1st Years operates in the Retail industry.

What technology does My 1st Years use?

My 1st Years's tech stack includes Microsoft AdvertisingAdalyserCopy.aiFont AwesomePrototypejQuery MigrateStripeNew Relic.

What is My 1st Years's email format?

My 1st Years's email format typically follows the pattern of First.Last@my1styears.com. Find more My 1st Years email formats with LeadIQ.

When was My 1st Years founded?

My 1st Years was founded in 2010.

My 1st Years

Q: What is My 1st Years's official website and social media links?

My 1st Years's official website is my1styears.com. My 1st Years has social profiles on LinkedIn.

Q: How many employees does My 1st Years have currently?

My 1st Years has approximately 122 employees.

Q: What technology does My 1st Years use?

My 1st Years's tech stack includes Google Fonts API, Next.js, jQuery UI, OroCommerce, Wisepops.

RetailEngland, United Kingdom51-200 Employees

My 1st Years, founded in 2009 by two friends, are the leading personalised baby brand in the world. Their adorable range of gorgeous gifts consists of robes, blankets and bodysuits, wonderful wooden toys, cuddly companions, brilliant backpacks and the cutest clothing! They provide families with meaningful, premium family gifts that celebrate tiny moments and big milestones, all specially curated to create lasting memories. Loved by customers, celebrities, and even Royalty, their core values include producing top-quality products, offering excellent value, and delivering second-to-none customer service. From newborn to starting school, they’re there for their 1st years…for every moment, milestone and beyond.

With love,
My 1st Years x

Insights

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My 1st Years Tech Stack

Media & News

My 1st Years Ltd. partners with Bodo Winter.

My 1st Years's Email Address Formats