Expanding Service Portfolio MY CU Services recently launched the Third-Party Wires service, indicating a focus on enhancing electronic payment solutions. This presents an opportunity to introduce complementary cybersecurity, fraud prevention, and transaction monitoring solutions to support new payment features.

Focused Industry Niche Serving over 1,100 credit unions, MY CU Services is deeply embedded in the credit union ecosystem, making it a prime target for additional core banking, digital banking, and member engagement technology solutions tailored to financial cooperatives.

Financial Growth Potential With an annual revenue between $10 million and $25 million, MY CU Services demonstrates strong market positioning, indicating potential for upselling enterprise-level technology upgrades, advanced data analytics, and automation tools to grow their revenue streams.

Technology Stack Insight Utilizing modern cloud, analytics, and web technologies such as Cloudflare, HubSpot, and Google Analytics, presents opportunities to pitch integrated cloud security, marketing automation, and analytics enhancement solutions that align with their current tech environment.

Strategic Partnership Opportunities As a CUSO with close ties to Vizo Financial, MY CU Services is well-positioned for collaborative growth initiatives, enabling sales teams to explore joint product offerings, co-branded solutions, or value-added services that bolster credit union banking capabilities.