Expansion potential My Jewellery is expanding across the Netherlands, Belgium, Germany and France with 40+ boutiques and a growing e-commerce platform, presenting multiple cross-border sales opportunities and potential for distribution partnerships, wholesale arrangements, and regional marketing collaborations.

Brand momentum As a fast-growing e-commerce jewellery-first fashion brand with a revenue range of 100M–250M, there is demonstrated market demand and brand recognition that can be leveraged for upsell partnerships, exclusive collections, and co-branded campaigns.

Digital maturity Adoption of a modern tech stack including AWS, Azure, DBT, Microsoft 365, Clarity, Jira and AI tools indicates readiness for data-driven marketing, personalized experiences, and performance-based advertising collaborations.

Award visibility Recent Experience of the Month award enhances credibility for potential suppliers, partner programs, and retail partners, offering a leveraged story for joint promotions and experiential campaigns in multiple markets.

People and culture Large workforce with autonomy and growth mindset signals a strong internal customer for onboarding programs, partner-facilitated training, influencer-style brand ambassadors, and co-development of product lines with wholesale partners.