Insights

National Expansion Company is actively expanding across Australia and New Zealand, with new headquarters in Parramatta and broader office footprint. This indicates growing distribution capabilities and potential for partnerships with regional retailers, logistics providers, and regional hospitality or corporate dining programs.

Nutrient-Rich Range Recent launch of Australia’s first nutrient-rich ready-to-eat range signals an opportunity to upsell advanced health-focused menus to fitness clubs, corporate wellness programs, dietitian clinics, and premium grocery retailers seeking differentiated healthy options.

B2B Collaborations Existing and recent partnerships with major brands (MasterFoods ANZ) and media/creative campaigns show openness to co-branding and co-marketing. Potential sales play includes private-label opportunities, co-branded meal kits, and white-label ready-to-eat solutions for gyms, sports teams, and corporate cafeterias.

Scale & Availability Large weekly production of over 2.2 million meals, snacks, and drinks delivered to homes and 6,000+ retail stockists demonstrates a scalable fulfillment engine. This supports expansion into new channels such as wellness retailers, hotel/airline service dining, and disaster relief catering providers.

Tech & Marketing Active social media presence and modern content tools indicate readiness for digital sales motions, influencer partnerships, and performance marketing. Opportunities exist to leverage performance-based campaigns, sponsored content, and analytics-driven outbound targeting to corporate wellness buyers and sports organizations.

Similar companies to My Muscle Chef

My Muscle Chef Tech Stack

My Muscle Chef uses 8 technology products and services including Meta, TikTok, CapCut, and more. Explore My Muscle Chef's tech stack below.

  • Meta
    Advertising
  • TikTok
    Audio, Video, Graphics
  • CapCut
    Audio, Video, Graphics
  • Microsoft PowerPoint
    Editors
  • core-js
    Javascript Libraries
  • Branch
    Marketing Automation
  • Google Sheets
    Office Suites
  • Nginx
    Web Servers

Media & News

My Muscle Chef's Email Address Formats

My Muscle Chef uses at least 1 format(s):
My Muscle Chef Email FormatsExamplePercentage
FLast@mymusclechef.comJDoe@mymusclechef.com
76%
First@mymusclechef.comJohn@mymusclechef.com
15%
First.Last@mymusclechef.comJohn.Doe@mymusclechef.com
6%
Last@mymusclechef.comDoe@mymusclechef.com
3%

Frequently Asked Questions

What is My Muscle Chef's official website and social media links?

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My Muscle Chef's official website is mymusclechef.com and has social profiles on LinkedInCrunchbase.

What is My Muscle Chef's NAICS code?

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My Muscle Chef's NAICS code is 722 - Food Services and Drinking Places.

How many employees does My Muscle Chef have currently?

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As of July 2026, My Muscle Chef has approximately 237 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: N. N.Chief Commercial Officer: D. F.Chief Marketing Officer: D. H.. Explore My Muscle Chef's employee directory with LeadIQ.

What industry does My Muscle Chef belong to?

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My Muscle Chef operates in the Food and Beverage Services industry.

What technology does My Muscle Chef use?

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My Muscle Chef's tech stack includes MetaTikTokCapCutMicrosoft PowerPointcore-jsBranchGoogle SheetsNginx.

What is My Muscle Chef's email format?

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My Muscle Chef's email format typically follows the pattern of FLast@mymusclechef.com. Find more My Muscle Chef email formats with LeadIQ.

How much funding has My Muscle Chef raised to date?

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As of July 2026, My Muscle Chef has raised $71M in funding. The last funding round occurred on Nov 27, 2020 for $71M.

When was My Muscle Chef founded?

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My Muscle Chef was founded in 2013.
My Muscle Chef logo

My Muscle Chef

Food and Beverage ServicesNew South Wales, Australia201-500 Employees

My Muscle Chef operates in the Food and Beverage Services industry, producing dietitian-designed, chef-prepared meals, snacks, and drinks for active Australians and professional athletes. Founded in 2013, the company has grown from a small three-person kitchen to a large-scale operation housed in a 10,000 square meter production facility and supported by a substantial workforce, with nationwide delivery and access through more than 6,000 retail stockists.

Its customer base centers on athletes and active individuals seeking nutritious, convenient options that support fitness and health goals. It functions as a national supplier of nutritionally informed meals that balance taste with ease of use. In 2025, it expanded its footprint by establishing a new headquarters in Parramatta, New South Wales, signaling ongoing growth in the Australian market.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2013
Employees
201-500

Section iconFunding & Financials

  • $71M

    My Muscle Chef has raised a total of $71M of funding over 1 rounds. Their latest funding round was raised on Nov 27, 2020 in the amount of $71M.

  • $10M$25M

    My Muscle Chef's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $71M

    My Muscle Chef has raised a total of $71M of funding over 1 rounds. Their latest funding round was raised on Nov 27, 2020 in the amount of $71M.

  • $10M$25M

    My Muscle Chef's revenue is estimated to be in the range of $10M$25M

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