Local SMB Advertising Upsell MyChamberApp already serves chambers and member businesses with location based mobile advertising; there is a clear opportunity to upsell expanded digital marketing packages including ads, retargeting, social media, and analytics to SMBs within the chamber ecosystem.
Chamber-Centric Partnerships The chamber centric model lends itself to channel partnerships with local chambers to drive adoption, onboarding, and event sponsorships, creating a scalable revenue stream.
Geospatial Value The platform’s geospatial capabilities can be monetized with geofence campaigns, real time deal promotions, and event driven notices that boost foot traffic for local merchants.
Integrations & Services The current tech stack suggests potential for integrations and value added services such as CRM and marketing automation, website hosting, and SEO analytics to improve conversion and retention.
Growth & Expansion As a lean player with room to grow, there is an opportunity to broaden reach beyond member businesses, pursue strategic partnerships or funding to scale, and increase average revenue per user with tiered offerings.