Strategic partnerships Identity potential collaboration opportunities with retailers and consumer electronics distributors already showing interest in myCharge through partnerships like Inmotion Stores, suggesting a channel-focused sales approach to expand availability and co-branding opportunities.

Product expansion Capitalize on a history of innovative charging solutions by offering complementary accessories, bundles, or exclusive MagSafe compatible accessories to leverage the Mag-Lock growth and appeal to iPhone users seeking seamless charging ecosystems.

Targeted verticals Focus on gaming and portable device ecosystems where backup power can be critical, leveraging prior Nintendo Switch and wireless charging launches to propose bundled solutions for gamers, travelers, and remote workers.

SMB market growth Position as an agile, Michigan-based manufacturer with scalable production for small- to mid-sized retailers and e-commerce brands looking for private-label or white-label power solutions, given the small but growing revenue profile and lean team.

Digital trust Leverage existing tech stack and review platforms to drive social proof and lead generation; propose partnerships with retailers that can amplify Bazaarvoice reviews, Klaviyo-based campaigns, and Shopify storefronts to boost conversion and retention.