Growing SMB leverage MyCharge is a small to mid-sized Michigan manufacturer with revenue under 1M and a lean team, representing an opportunity to position flexible, scalable partnerships, reseller programs, and white-label or OEM collaborations to accelerate channel growth.

Portable power appeal The product focus on portable charging solutions with built-in cords and MagSafe compatibility suggests cross-sell potential with mobile accessories, protective cases, and corporate gifting programs targeting travelers, students, and tech enthusiasts.

Innovation cadence A history of launch milestones from wireless chargers to Mag-Lock and Nintendo Switch power solutions indicates openness to rapid product introductions, offering a path for exclusive bundles, limited editions, or co-branded devices with retailers and carriers.

Online enablement With active e-commerce platforms (Shopify and BigCommerce) and marketing tech (AdRoll, Mailchimp, Hotjar, Clarity), there is a clear channel-ready framework for lead generation, affiliate partnerships, and targeted campaigns to expand distribution and channel partners.

Partnership potential Recent partnership activity (InmotionStores collaboration) signals openness to retail partnerships and promotions; combined with a lean team and potential for OEM or white-label deals, there is opportunity to pursue distributor networks, tiered resellers, and B2B gifting programs.