Global reach Leverage MyHeritage’s large user base (over 104 million users) and expansive regional presence across Europe, North America, and beyond to offer cross-promotional, data-driven genealogy and DNA services that can expand customer lifetime value.

DNA and AI edge Capitalize on MyHeritage DNA’s broad consumer base (5.4 million customers) and the latest AI-powered photo repair, colorization, and animation features to upsell premium storytelling, heritage albums, and personalized media experiences.

Expanding product suite Position partnerships around recent launches such as MyStories, AI Editor, Ancient Origins, and Spain Names & Stories in Newspapers to offer integrated storytelling, archival research, and heritage insights for enterprise clients, libraries, and media brands.

Security and trust Address ongoing data breach concerns by emphasizing robust security, credential hygiene, and privacy controls as a differentiator when selling to institutions, genealogical societies, and partner platforms seeking trusted data provenance.

Hybrid workforce leverage Use MyHeritage’s hybrid work model and global offices as a channel to pilot regional co-marketing, localized content partnerships, and customer success programs that scale efficiently across markets with culturally tailored offerings.