Insights

Niche Market Focus MyPlay specializes in providing end-to-end e-commerce solutions tailored for media and entertainment brands, highlighting an opportunity to target similar companies seeking comprehensive online retail support within the entertainment industry.

Technology Stack Compatibility Using common web technologies like WordPress, jQuery, and cloud services such as Google Fonts API and Tawk.to, MyPlay's platform can easily integrate with or complement existing client digital infrastructures, facilitating seamless onboarding and collaboration.

Growth Potential Despite current revenues under 1 million dollars, there is significant scope to scale services as media and entertainment brands continue expanding their direct-to-consumer e-commerce strategies worldwide.

Client Portfolio Leverage Partnering with high-profile clients such as AMC, Sony Pictures, and Universal Music presents opportunities to showcase successful case studies, attracting similar media brands looking for specialized online merchandising solutions.

Market Expansion Opportunities With a lean team in a niche industry, MyPlay can expand its offerings by targeting emerging entertainment brands and digital content creators seeking turnkey e-commerce platforms with integrated marketing support.

MyPlay Direct, Inc. Tech Stack

MyPlay Direct, Inc. uses 8 technology products and services including WordPress, Google Fonts API, jQuery UI, and more. Explore MyPlay Direct, Inc.'s tech stack below.

  • WordPress
    Content Management System
  • Google Fonts API
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Clipboard.js
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Tawk.to
    Live Chat
  • HTTP/3
    Web & Portal Technology
  • GoDaddy
    Web Hosting

Media & News

MyPlay Direct, Inc.'s Email Address Formats

MyPlay Direct, Inc. uses at least 1 format(s):
MyPlay Direct, Inc. Email FormatsExamplePercentage
First@myplay.comJohn@myplay.com
50%
First@myplay.comJohn@myplay.com
50%

Frequently Asked Questions

Where is MyPlay Direct, Inc.'s headquarters located?

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MyPlay Direct, Inc.'s main headquarters is located at 400 Lafayette Street 2nd Floor New York, New York 10003 United States. The company has employees across 1 continents, including North America.

What is MyPlay Direct, Inc.'s official website and social media links?

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MyPlay Direct, Inc.'s official website is myplay.com and has social profiles on LinkedIn.

How much revenue does MyPlay Direct, Inc. generate?

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As of February 2026, MyPlay Direct, Inc.'s annual revenue is estimated to be $1M.

What is MyPlay Direct, Inc.'s SIC code NAICS code?

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MyPlay Direct, Inc.'s SIC code is 7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does MyPlay Direct, Inc. have currently?

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As of February 2026, MyPlay Direct, Inc. has approximately 11 employees across 1 continents, including North America. Key team members include Information Technology Manager: T. G.: P. J.. Explore MyPlay Direct, Inc.'s employee directory with LeadIQ.

What industry does MyPlay Direct, Inc. belong to?

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MyPlay Direct, Inc. operates in the Technology, Information and Internet industry.

What technology does MyPlay Direct, Inc. use?

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MyPlay Direct, Inc.'s tech stack includes WordPressGoogle Fonts APIjQuery UIClipboard.jsSwiperTawk.toHTTP/3GoDaddy.

What is MyPlay Direct, Inc.'s email format?

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MyPlay Direct, Inc.'s email format typically follows the pattern of First@myplay.com. Find more MyPlay Direct, Inc. email formats with LeadIQ.

MyPlay Direct, Inc.

Technology, Information and InternetNew York, United States11-50 Employees

MyPlay, (formerly rGENERATOR, a wholly-owned division of Sony Corporation) provides an end-to-end solution that enables companies to completely outsource their e-commerce operations. MyPlay builds and merchandises online stores for hundreds of brands primarily in the media & entertainment sector, including AMC (The Walking Dead), all of A+E Networks properties, Sony Pictures Television, Universal Music Group, Lionsgate, etc. From product creation and manufacturing to warehousing, shipping, and customer service, MyPlay provides a full solution that allows companies to offer a superior online shopping experience directly to consumers. The company also provides commerce-specific marketing support to maximize the revenue opportunity through sophisticated CRM tools that leverage multiple digital touch-points.

Section iconCompany Overview

Headquarters
400 Lafayette Street 2nd Floor New York, New York 10003 United States
Website
myplay.com
SIC Code
7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    MyPlay Direct, Inc.'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    MyPlay Direct, Inc.'s revenue is estimated to be in the range of $1M

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