Insights

Outsourced E‑commerce Target brands seeking end‑to‑end e‑commerce outsourcing, especially in media and entertainment, who could benefit from MyPlay's full-stack store creation, merchandising, warehousing, fulfillment, and customer service capabilities.

Media Industry Footprint Position to win with entertainment companies and label catalogs (AMC, Sony Pictures, Universal Music Group, Lionsgate) that require branded storefronts and direct‑to‑consumer experiences, leveraging existing relationships and case visibility.

Tech Stack Leverage Leverage familiar platforms (Shopify, WordPress, Google Workspace) and CRM/marketing tools (Mailgun, Sendinblue, Piwik PRO) to align with potential clients’ tech ecosystems and accelerate onboarding and integration.

Growth‑Stage Fit Target small to mid‑sized brands or divisions within large media houses that need scale without heavy internal operations, presenting MyPlay as a cost‑efficient, scalable commerce solution with CRM‑driven marketing support.

Revenue Upsell Opportunities Highlight opportunities for recurring revenue through ongoing marketing services, personalized CRM campaigns, and performance optimization, appealing to firms with sub‑$1M annual revenue looking to grow online sales.

Similar companies to MyPlay Direct, Inc.

MyPlay Direct, Inc. Tech Stack

MyPlay Direct, Inc. uses 8 technology products and services including iCIMS, WordPress, CookieYes, and more. Explore MyPlay Direct, Inc.'s tech stack below.

MyPlay Direct, Inc.'s Email Address Formats

MyPlay Direct, Inc. uses at least 1 email format:
MyPlay Direct, Inc. Email FormatsExamplePercentage
First@myplay.comJohn@myplay.com
100%

Frequently Asked Questions

What is MyPlay Direct, Inc.'s official website and social media links?

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MyPlay Direct, Inc.'s official website is myplay.com and has social profiles on LinkedIn.

How much revenue does MyPlay Direct, Inc. generate?

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As of July 2026, MyPlay Direct, Inc.'s annual revenue is estimated to be <$1M.

What is MyPlay Direct, Inc.'s NAICS code?

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MyPlay Direct, Inc.'s NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does MyPlay Direct, Inc. have currently?

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As of July 2026, MyPlay Direct, Inc. has approximately 11 employees across 1 continents, including North America. Key team members include Information Technology Manager: T. G. Explore MyPlay Direct, Inc.'s employee directory with LeadIQ.

What industry does MyPlay Direct, Inc. belong to?

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MyPlay Direct, Inc. operates in the Internet industry.

What technology does MyPlay Direct, Inc. use?

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MyPlay Direct, Inc.'s tech stack includes iCIMS, WordPress, CookieYes, Shopify, Google Workspace, Mailgun, Sendinblue and Piwik PRO Core.

What is MyPlay Direct, Inc.'s email format?

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MyPlay Direct, Inc.'s email format typically follows the pattern of First@myplay.com. Find more MyPlay Direct, Inc. email formats with LeadIQ.
MyPlay Direct, Inc. logo

MyPlay Direct, Inc.

InternetNew York, United States11-50 Employees

MyPlay Direct, Inc. offers a comprehensive e-commerce outsourcing solution, covering store development, merchandising, and ongoing operations. The company builds and outfits online storefronts for hundreds of brands, with a focus on the media and entertainment sector. Its services span product creation and manufacturing through warehousing, shipping, and customer service, enabling brands to present a direct online shopping experience to consumers.
In addition, it provides marketing support tailored to commerce, leveraging CRM across multiple digital touchpoints to maximize revenue opportunities. The business originated as rGENERATOR, a wholly owned division of Sony, and is based in New York City, New York. As a small to mid-sized technology and internet services company, it serves a client base that includes major media and entertainment properties.

Section iconCompany Overview

Website
myplay.com
NAICS Code
5415 - Computer Systems Design and Related Services
Employees
11-50

Section iconFunding & Financials

  • <$1M

    MyPlay Direct, Inc.'s revenue is estimated to be in the range of <$1M

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