Global partnerships Myrtha Pools has a broad international footprint with thousands of projects in over 70 countries and ongoing partnerships with swimming federations and major event organizers, indicating strong cross-border sales opportunities and potential for expansion through federation and event-driven channels.

Strategic hires Recent leadership appointment in the USA for Director of Strategic Partnerships signals a focused push into new markets and channel development, presenting an entry point for allied distributors, installers, and corporate partners to collaborate on larger commercial and institutional projects.

Expand services End-of-life pool revitalization partnerships and collaborations with community organizations (e.g., Royal Life Saving Australia) point to serviced-based opportunities around pool retrofits, maintenance contracts, and sustainable decommissioning projects alongside new installations.

Proven tech edge Exclusive patents and a technology-forward approach underpin a competitive moat; sales conversations can emphasize premium, turnkey solutions, integrated components, and performance advantages to large-scale developers and hospitality/oceanfront developers seeking high-end aquatic systems.

Industry collaborations Strategic partnerships with media, broadcasting, and event support firms (e.g., Dodd Technologies, Spear Corp.) and WhiteWater Endless Surf alliance suggest opportunities to package joint offerings for sports venues, waterparks, and televised events, expanding project scopes and co-marketing potential.