Global footprint expansion Myrtha Pools operates globally with thousands of projects across diverse regions, creating opportunities to win large turnkey contracts for national venues and federations, plus cross-sell maintenance, spare parts, and lifecycle services.

Strategic partnerships Proven partnerships with equipment providers and financing partners indicate a scalable sales motion that can bundle turnkey installations with event ready broadcast infrastructure and financing options for large venues and municipalities.

End of life Royal Life Saving's collaboration highlights demand for end of life pool revitalization, safety upgrades, and community wellbeing programs; target municipalities, clubs, and retirement communities with retrofit offerings and energy efficient improvements.

Climate resilient design Experience in extreme climates suggests a selling point for climate resilient, durable, and energy efficient pool systems; propose modular designs, local manufacturing, and maintenance plans to win climate adapted projects.

Financing and growth Active expansion and ongoing partnerships point to growing via financing options and distributor networks; offer financing-enabled procurement, regional partnerships, and co marketing to accelerate deals in new markets.