Membership network The chamber is a large, multi-industry membership organization with over 2,200 businesses and nonprofits, presenting a broad cross-section of decision-makers for sponsorships, events, and targeted outreach.

Event and sponsorship potential Active event calendar and recent attendance at local events indicate opportunities to offer event management, marketing partnerships, sponsorships, and digital promotion packages to increase visibility among local businesses.

Leadership and governance Recent leadership changes, including new board chair appointments and CEO hire, signal ongoing strategic initiatives and potential opportunities to support governance, strategic planning services, and executive-level partnerships.

Digital and tech stack The use of Salesforce, Adobe Premiere Pro, WordPress/hosting, and other tools suggests openness to technology-enabled marketing, CRM optimization, content creation, and data-driven member engagement solutions.

Financial scope and reach With substantial annual revenue and a broad membership base, there is potential for enterprise sponsorship packages, tiered offerings, and professional services targeting member organizations seeking growth and visibility in the Myrtle Beach market.