Sustainable events Small operations with 2-10 employees and a hospitality focus, presenting an opportunity to upsell affordable, intimate event services, modular venue configurations, and sustainability-conscious package options for meetings and conferences.

Financial scale Revenue in the mid-range (1M-10M) suggests a stable budget for repeat events, partner programs, and venue management software, making a case for long-term contracts, preferred vendor status, and loyalty incentives.

Tech footprint Tech stack limited to GoDaddy indicates potential openness to simple, cost-effective digital solutions such as booking integrations, CRM onboarding, and website optimization to drive inbound inquiries.

Competitive landscape Comparable convention centers with larger teams and higher revenue imply a need for differentiated offerings like hybrid event capabilities, staffing efficiency, and value-added services to win new business.

Growth signals Industry peers show growth and larger scale; position Myrtle Beach Convention Center to capture hotel partnerships, regional tourism upticks, and scalable event packages that appeal to organizers seeking destination venues.