Strategic Partnerships Mysafety already collaborates with banks, card issuers, police and other societal organizations; there is a clear opportunity to expand partnerships with additional financial institutions, fintechs and e-commerce platforms to extend ID protection and fraud prevention offerings.

Cross-Sell Oppty With a broad product line protecting IDs, bank cards, devices and keys, there is potential to cross-sell to existing customers by bundling with home or business insurance, cybersecurity services, and premium identity monitoring for small businesses.

Geographic Growth Mysafety operates in Sweden, Norway and Finland and is growing rapidly; there is scope to accelerate market entry and localization of risk-aware insurance products for digital threats in neighboring Nordic regions or entry into selective EU markets with similar digital threat landscapes.

Digital Threat Demand As digital crime and online harassment persist, there is increasing demand for protection services; sales can target organizations with customer-facing ecosystems (fintechs, marketplaces, telecoms) to embed protection modules or offer bundled consumer policies.

Large Customer Base Serving over a million customers provides a strong foundation for enterprise partnerships, white-label solutions, or reseller arrangements with insurers, banks, and retailers seeking to enhance trust and reduce fraud across their platforms.